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Private Label vs White Label Swimwear

In the fashion world, private labels are everywhere – from high-end department stores to local discount shops. But what exactly are they, and how do they differ from white labels? We’re here to break down the world of private and white labels in fashion for you in a simple, easy-to-understand way.

Understanding the terms Private Label and White Label swimwear

In the swimwear industry, “Private Label” refers to manufacturers creating blank product styles for customers to buy and customise according to their preferences. These products typically don’t come with a brand, allowing full customisation. Another name for this is “ready to order”. On the other hand, “White Label” swimwear is produced by manufacturers under their own brand, but they may allow customers to add their branding, usually for an additional cost.

Major differences between Private Label and White Label

Exploring the distinctions between Private Label and White Label in fashion, it’s evident that each offers unique advantages. Private-label swimwear, albeit more expensive, gives more customisation options. This goes beyond aesthetics and includes specifics like fabric choice, aligning with sustainable and ethical fashion values. It allows space to add customised hardware and gives complete brand control and identity, offering various labelling choices like colour schemes and logo placement. You completely own the brand and all its choices. 

Conversely, White Label swimwear is more budget-friendly and ideal for rapid market entry. It comes with pre-designed options, reducing the time spent creating individual designs. This makes it suitable for brands prioritising quick launches over unique product distinctions. However, it lacks exclusivity, meaning other retailers may offer similar designs. 

In essence, Private Label aligns with the slow fashion movement, requiring more design input but offering exclusivity, while White Label provides a practical route for swift market introduction without exclusive design rights.

When to choose private label
Opt for a private label if you’re aiming for exclusivity and customisable options. Private labels are suitable for businesses with limited budgets that still desire customisation, allowing them to create unique designs without exceeding their financial limits.

When to go for White Label
White labelling is a good fit for starting a retail business with limited funds. It offers lower profit margins compared to manufacturing the product yourself but minimises risks. This approach benefits startups with lean budgets, allowing business growth before seeking external funding like bank loans or venture capital.

Last thoughts

Deciding between private and white-label options depends on your budget and needs. Check out Swimwear Bali’s Ready Design collection. It’s a good launching pad for limited customization like bottom coverage and branding. It’s a straightforward choice for starting your collection. Contact our sales team for more tailored options and existing designs; they will help make each piece uniquely yours.

Warm regards,


The Swimwear Bali Team

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