In 2024, swimwear will evolve from a necessity for water activities like swimming, water sports, and sunbathing to a significant fashion statement. Women now spend hours lounging in their swimwear by the pool or at the beach, meaning designs should not only be functional and comfortable but also reflect personal style. This trend has significantly spurred the demand for swimwear, leading to remarkable growth in the industry.
The global swimwear market, which stood at just under $20 billion in 2022, is on track to reach the $30 billion mark within a decade, growing at a CAGR of 4.5% from 2023 to 2032. This growth is fueled by the increasing popularity of swimming and the rising interest in custom printing, ethical fashion, and sustainable fashion within the swimwear sector.
Additionally, the growing inclination towards lifestyle products, combined with the rising popularity of swimming as a leisure activity, continues to boost the growth of swimwear in global markets.
The demand for custom printing in swimwear, allowing individuals to express their unique style, along with an increasing focus on ethical fashion and sustainable fashion practices in the industry, are key factors shaping the future of the swimwear market.
Swimwear Market Trends
The growth of the global swimwear market is keeping up with constantly evolving fashion trends and increasing disposable incomes, making consumers gravitate towards contemporary and designer swimsuits. Items like versatile cover-ups and stylish one-piece suits are particularly popular as fashion(14) statements. Additionally, swimwear vendors are constantly innovating, catering to diverse customer needs with features like health benefits, improved fit, advanced UV protection, and lightweight fabrics.
Swimwear is embracing sustainable fabrics like Econyl, Repreve, and recycled polyester. These materials offer exceptional comfort and durability, resisting wear from frequent use, sunlight, chlorine, and pool chemicals. Hydrophobic polyester even repels water, ensuring quick drying times and enhanced comfort.
women’s swimwear has dominated the global market, with designs like bikinis, tankinis, one-pieces, and more. Styles with racerbacks and athletic accents are gaining popularity among women seeking functional and stylish swimwear. Manufacturers are investing in cost-effective and fashionable women’s swimwear.
North America led the swimwear market in 2022 and 2023 and is expected to maintain its position. The region’s growth is driven by a population focused on a healthy lifestyle, sports, and fitness activities. Advances in swimwear designs, offering comfort and performance, attract sports enthusiasts. As wellness and fitness gain traction, the market in North America is set to expand further.
Stay Ahead with Swimwear Bali
At Swimwear Bali, we’ve diligently researched and anticipated the ever-evolving trends in the swimwear market. Our findings have led to the creation of products that are poised to make a splash in the industry. Explore our Women’s Swim Ready Design 2024 collection in our online store.
Your Swimwear Bali Team
Take a look at our selection of designs and discover how to customise your premium label.