Worldwide Trend Projections in the Swimwear Market from 2024 to 2032
In 2024, swimwear will evolve from a necessity for water activities like swimming, water sports, and sunbathing to a significant fashion statement. Women now spend hours lounging in their swimwear by the pool or at the beach, meaning designs should not only be functional and comfortable but also reflect personal style. This trend has significantly spurred the demand for swimwear, leading to remarkable growth in the industry. The global swimwear market, which stood at just under $20 billion in 2022, is on track to reach the $30 billion mark within a decade, growing at a CAGR of 4.5% from 2023 to 2032. This growth is fueled by the increasing popularity of swimming and the rising interest in custom printing, ethical fashion, and sustainable fashion within the swimwear sector. Additionally, the growing inclination towards lifestyle products, combined with the rising popularity of swimming as a leisure activity, continues to boost the growth of swimwear in global markets. The demand for custom printing in swimwear, allowing individuals to express their unique style, along with an increasing focus on ethical fashion and sustainable fashion practices in the industry, are key factors shaping the future of the swimwear market. Swimwear Market Trends The growth of the global swimwear market is keeping up with constantly evolving fashion trends and increasing disposable incomes, making consumers gravitate towards contemporary and designer swimsuits. Items like versatile cover-ups and stylish one-piece suits are particularly popular as fashion(14) statements. Additionally, swimwear vendors are constantly innovating, catering to diverse customer needs with features like health benefits, improved fit, advanced UV protection, and lightweight fabrics. Sustainable Fabrics Swimwear is embracing sustainable fabrics like Econyl, Repreve, and recycled polyester. These materials offer exceptional comfort and durability, resisting wear from frequent use, sunlight, chlorine, and pool chemicals. Hydrophobic polyester even repels water, ensuring quick drying times and enhanced comfort. Demographics women’s swimwear has dominated the global market, with designs like bikinis, tankinis, one-pieces, and more. Styles with racerbacks and athletic accents are gaining popularity among women seeking functional and stylish swimwear. Manufacturers are investing in cost-effective and fashionable women’s swimwear. Regional Dominance North America led the swimwear market in 2022 and 2023 and is expected to maintain its position. The region’s growth is driven by a population focused on a healthy lifestyle, sports, and fitness activities. Advances in swimwear designs, offering comfort and performance, attract sports enthusiasts. As wellness and fitness gain traction, the market in North America is set to expand further. Stay Ahead with Swimwear Bali At Swimwear Bali, we’ve diligently researched and anticipated the ever-evolving trends in the swimwear market. Our findings have led to the creation of products that are poised to make a splash in the industry. Explore our Women’s Swim Ready Design 2024 collection in our online store. Always, Your Swimwear Bali Team Download Catalogue Take a look at our selection of designs and discover how to customise your premium label.
How to Start a Swimwear Line from Scratch: Best Practices and Lessons
At Swimwear Bali, we’ve collaborated with various designers and brands, helping them to launch or grow their swimwear lines. Our partners vary widely in their market focus and design styles. From these collaborations, we’ve learned a ton. It’s been fascinating to see how different brands succeed and, sometimes, why they don’t. We’ve witnessed the new trend of swimwear entrepreneurs and independent designers shaking things up. They’re making a name for themselves through sheer creativity and innovation. Our experience with these designers and decades of manufacturing experience has given us an in-depth perspective on the swimwear industry. Success in this field isn’t just about what you have but how creatively you use your resources. We’re passionate about sharing this knowledge, reflecting our commitment to helping up-and-coming and established swimwear brands navigate this vibrant industry. “Identify Your Why” So, you’re thinking about jumping into the swimwear world? That’s awesome! Let’s talk about what’s really driving you. Is it because you’ve seen a gap in the swimwear market (3) you’re just itching to fill? Or maybe there’s a trend you’re super excited about. Or it could be a personal dream you’re ready to bring to life. Understanding the Drive Behind Your Swimwear Line Your motivation is arguably the most critical aspect. Whatever it is, nailing down this ‘why’ is super significant. It’s like your swimwear line’s backbone. For instance, you’re passionate about the environment and want to create a line of sustainable swimwear using recycled fabrics such as REPREVE from the US or Carvico & ECONYL from Italy. Or perhaps you’re all about ethical fashion; then Swimwear Bali is the only company in Bali approved by the Bali workforce division, giving them exclusive access to tax-free imports of high-grade overseas fabrics. Whichever direction you choose, Swimwear Bali can help. Getting real with yourself here can make all the difference. So, as you’re dreaming up your swimwear line, ask yourself: Why am I doing this? Is it going to be a hit? Because when you’ve got your ‘why’ sorted, staying motivated becomes easier. Business and Marketing Plan In the world of swimwear, successful entrepreneurial designers that we have worked with at Swimwear Bali and global Swimwear brands share a common trait: they’re not just aware of their market position but also adaptable in their approach. Agility is about having a plan A.1 or A.2, and sometimes a Plan B. These aren’t just written documents but represent a mindset of open-mindedness and adaptability. A dynamic business plan can be incredibly effective, even on just a single page. It’s not the length but the clarity and vision it provides. This plan serves as a roadmap, helping you navigate the swimwear industry, from swimsuit factories to retail shelves. It’s a tool for identifying your strengths and spotting opportunities, especially if you’re venturing into areas like sustainable or carbon-friendly swimwear. This plan will be a key tool in helping you lay down a solid foundation. It’s about shaping your venture to align with your vision and resonate effectively with your target market, ensuring long-term success and relevance. Importance of curiosity The role of curiosity in fashion, particularly in the swimwear market, can’t be overstated. You can immerse yourself in a world of textiles, pattern design, and textile printing to stay ahead. As you explore the evolving landscape of fashion, keeping an eye on trends in textile patterns and slow fashion principles can open up new pathways for your swimwear brand. Something to consider is the growing world of slow fashion. This will allow sustainable practices in swimwear production. This approach resonates with a growing eco-conscious customer base and allows you to contribute positively to the industry. This curiosity means exploring every avenue, not just fabrics and design, but also trending Instagram hashtags and attending trade shows, to analyse sales data and industry figures. It’s about engaging in conversations with store owners, buyers, and directly with consumers in your target market.(5) Move at your pace Starting your swimwear brand doesn’t have a set ‘right time.’ It’s important to understand what steps you can take immediately and which aspects need more time to sort out. It’s crucial to move at a pace that suits you, leveraging your unique strengths and opportunities as guiding stars. Here’s a streamlined approach to kickstarting your brand: Defining Your Brand Identity: Define who you are as a brand and what you stand for. Conducting Market Research: Learn your potential customers and competitors. Exploring Fabric and Factory Options: Speak with the Swimwear Bali team about the best materials and manufacturing process for your line. Developing Production Materials: Prepare the necessary documents (images, references etc.) and designs for production. Planning Your Financial Growth: Map out how you will finance your brand’s growth. Setting Your Pricing Structure: How will you price your products to cover costs and make a profit. Establishing Sales Channels: Decide where and how you’ll sell your products. Covering Legal and Accounting Bases: Make sure all legal and financial aspects are in order. Creating Marketing Materials and Strategy: Figure out the tools and plans you need to promote your brand. Launching Sales: Begin selling your products to the public. Enhancing Your Brand and Products: Continuously improve your brand and products based on feedback and trends. Ensuring Smooth Operations: Keep your business running efficiently and effectively. Throughout this journey,embrace the process and changes that come with growing a brand. This mindset will not only help you in launching your brand but also in sustaining its momentum. Design Pathways at Swimwear Bali At Swimwear Bali, we approach the design process with two distinct methods: Custom Design and Private Label or Ready Made Designs. These options allow you to choose a path that best aligns with your brand vision and resources. Custom Design Approach Providing front and back images along with some photos is an excellent approach. These should include colour notes on changes you want and labelling details for each design element. At Swimwear Bali, we’re open to various levels of detail in the submissions we receive. While
Difference Between Traditional Swimwear And Sustainable Swimwear
As the world becomes more conscious of the impact our clothing has on the environment, sustainable fashion is becoming more and more popular. Trends have seen eco-friendly swimwear brands growing at a rate of 400% higher year on year when compared to traditional swimwear brands as customers are looking for more environmentally friendly options. This guide will discuss the differences between Traditional Swimwear and Recycled Sustainable Swimwear, the most popular swimwear fabrics, and how to choose the perfect eco-friendly swimsuit for you. Traditional vs Sustainable Swimwear Traditional Swimwear Traditional Swimwear is often made from synthetic materials such as Nylon made from virgin yarns, which use new plastics, further polluting the ecosystem with thousands of tons of extra plastics. They further devastate marine life as they shed pieces of non-biodegradable microplastics as you swim and when you wash them. They also cost more carbon to produce when compared to recycled Swimwear. Sustainable Swimwear On the other hand, Sustainable Swimwear tries to mitigate or even reverse this problem by using recycled yarns made of waste products such as discarded plastic bottles, fishing nets, and other ocean waste, requiring less energy and water to produce. In turn, this cleans the oceans, preserves marine life, and reduces carbon waste in the atmosphere. Even once the Swimwear is discarded, it can be repurposed indefinitely in a sustainable manner. To ensure the Swimwear you are buying is sustainable & recycled, check their certifications, as many claims to be sustainable to sell their products at a premium price. Important Certifications are GRS(Global Recycled Standard), U Trust, and OEKO-TEX. The most notable yarn manufacturers specializing in Recycled Fabrics are ECONYL in Italy and REPREVE in the US. They ensure their yarns & fabrics are certified by the GRS, Oeko-Tex, and U Trust. Most Popular Swimwear Fabrics The most popular fabrics for Swimwear, whether Traditional or Recycled, are Nylon, the softest material on the market, and, lesser so, Polyester, as it has a slightly harsher hand feel. Nylon vs Polyester Nylon takes to more organic colors & is digitally printed using eco-friendly dyes. In contrast, Polyester is more suited to brighter, neon colors & is printed via a process of heat-pressing the colors onto the fabric, called sublimation printing. Many brands choose to use Nylon in their products instead of Polyester when using print patterns because the quality is far superior to what is found in sublimation printing. The overall sharpness and quality found in Digital printing are better than in sublimation printing; Digital prints will never fade, unlike sublimation prints. However, Digital printing tends to be much more expensive as it is a more complex process than sublimation printing. Making a sustainable choice Below, we’ll explore the factors you should consider when choosing an eco-friendly swimsuit. The first thing to consider when choosing an eco-friendly swimsuit is the materials used. Sustainable Swimwear is typically made from recycled or natural materials. Recycled materials are typically the best choice as they require less energy and water to produce than traditional fabrics while at the same time using upcycled waste materials to clean the oceans further. Second, ensure that the brand you buy from works with a manufacturer with ethical and sustainable practices; research them to see if they have all the correct certifications and hang tags. Third, ensure you get the correct size, as many different brands use different size charts depending on their market; for example, Australian and Californian brands tend to be smaller on average than a size chart from a brand in Texas. Finally, another factor you should consider before making a purchase is cost. Sustainable fashion is often more expensive than traditional fashion due high costs of sustainable materials and ethical production methods. However, many argue that the extra cost is worth knowing their purchase helps support a more sustainable future for fashion. With more fashion brands switching to sustainable and recycled fabrics, the price to produce them will decrease. As the world becomes more conscious of the impact of fashion on the environment, sustainable Swimwear is becoming a popular option for those who want to make a difference. With some research, you can find the perfect eco-friendly swimsuit that meets your needs almost anywhere in the world, from more modest one-pieces to revealing bikinis or bikinis with more support with underwire to lighter bandeau tops. There is a choice for everyone. Some examples of popular sustainable swimwear brands are Bydee, VDM & Lanasia, which we produce for here at Swimwear Bali. We ensure that all the fabrics sourced are recycled and sustainable, and all human resources follow ethical & sustainable guidelines. If you’ve ever wanted to start your own Sustainable Swim or Activewear brand, we offer all the tools & knowledge you’ll need to start your brand today!
The Importance of Starter Packs in the Swimwear Industry
The Importance of Starter Kits Setting up your own swimwear brand can look complex when you first start. From the vast amount of fabrics available to the infinite combination of colours or patterns to the thousands of matching accessories, it’s normal to feel overwhelmed or uncertain on where to start. As a result, we have made it easier than ever to start your own swimwear brand with our starter packs. In these starter packs, we have compiled the best swimwear fabrics, colours and prints imported from all around the world, from Carvico in Italy to Repreve in the US, along with our most popular accessories to help you with your decision on what is best for your swimwear label. No longer will you need to worry about accidentally using low quality fabrics as we have done this work for you, providing only the most premium fabrics available worldwide. Our starter packs save you valuable time and money by streamlining your whole selection process, having everything packaged into one kit, saving you the hassle and expense of piecing everything together on your own. These packs can be vital to your selection process as they allow you to feel the actual fabrics along with seeing their real colours, as screens and monitors can skew colours, making some look brighter on screen. Depending on your needs, we assemble two types of starter packs for you to select from. Starter Pack This is our complete kit, made to guide you throughout the entire process selection process to the final product so you can see and feel the available options. There are four available variants, with the only difference being the swimsuit you select. These kits include: Bikini Set or One-Piece Laser Copy Colour Cards Fabric Swatches Swimwear Accessories Packaging Options Find more info about our Starter Packs. Fabric Packs This pack is a smaller, more concise pack for customers who just want the fabrics, colours and accessories without the finished bikini or one-piece. This kit includes: Laser Copy Colour Cards Fabric Swatches Swimwear Accessories Packaging Options Find more info on our Fabric Pack. What are Laser Copy Colour Cards? These are high-quality copies of the producer’s original colour cards and are essential tools for designers and brands. With these, you can see real examples of all of the colours we have available, which are listed on our fabric page. The colour cards are perfect to help you choose and match colours when designing your collection. What can they help with?Colour matching: When designing your swimwear collection, it’s important to select and match the best possible colours. Laser copy colour cards allow you to compare different shades and tones with both your colours and prints, allowing you to make better, more informed decisions about the colour combinations. Unexpected colour discrepancies: By using these colour cards, you avoid the risk of differences between what you see on the screen and the actual colours of the fabrics. The last thing you want is to select a colour that works perfectly on screen and find out that the colours in real life don’t match. What are Fabric Swatches These are real samples of all the different fabrics available, from Sparkly Italian Carvico Sumatra to our Plain Reclaim Prime Series to digitally printed US Repreve and many more; we give you only the best quality fabrics available worldwide in a random assortment of colours and prints. If you wish to see specific colours, you can easily request to do so. These fabric swatches are used to compare the overall feel and look of the fabric to better understand what you will be working with for your collection. What can they help you with?Comparison: With the fabric swatches in hand, you can compare the overall look and feel of various fabrics side-by-side. This allows you to evaluate their different characteristics and features. Quality assessment: Fabric swatches allow you to assess the vibrancy, depth of colour, and silkiness or overall feel of the fabrics to ensure that the swimwear fabrics you select both meet your collection’s requirements and quality. Including Accessories and Packaging With each pack, we include some of the most popular accessories, starting with no-rust metal accessories, cups for padding, wiring, boning, hygienic liners and care labels. All of these ensure you get the most complete look at your final product choices.We also include 3 different types of packaging options for your production order. First off is a Sustainable Avani bag made from mainly cassava starch, then we have a cotton drawstring bag included along with our biodegradable zip-lock bags. Conclusion Starter kits play an important role in simplifying the somewhat complex process of starting a swimwear brand. With our carefully curated starter or fabric packs, you can see our most popular fabrics, colours and accessories, making starting your sustainable swimwear journey a breeze. At Swimwear Bali, we always make sure all of the fabrics are of utmost quality, available in the largest selection in Bali, making sure that you are always provided with the best service possible.Take a look at our options. SHOP STARTER PACKS
Hand Machine Knits and Crochet
KNITWEAR, CROCHET & SPACE DYED We are now taking orders for hand-made crochet, knitwear, and space dyed knitting, all in 100% cotton. MOQ 300 pieces, three units per design, colour & size. Please note. We may be able to reduce the MOQ if you are ordering swimwear, activewear, or ladieswear. THREE THINGS WE REQUIRE 1 – The designs you want produced. 2 – Your choice of colour in either plain or space dye. 3 – The construction of each design. We go more in-depth in each section below. KNITWEARCROCHETSPACE DYED HAND-MACHINE KNITWEAR What is the process of hand-machine knitting? Heavy-duty table machines operated by skilled knitters are used to create knitwear. You can see how we produce different types of construction by viewing the images and videos below. Each knitwear design consists of panels. A clean, professional finish is achieved by linking the seams together after knitting with the machine below. 1 – HANDOVER YOUR DESIGNS We require an image of the design/s you want to be produced and a basic tech pack informing us of all the basic measurements. Listed below are some examples of designs we found on Pinterest that we consider to be relatively simple both in design and construction.You might find some ideas by using this link Avoid overtly complex designs, and keep the construction relatively simple. Our team will let you know if your designs can be produced once you send them over. Generally, the heavier or thicker the knitwear, the more costly they become. 2 – SELECTING PLAIN COLOURS All of the colours shown below are pre-dyed & available off-the-shelf. Order by selecting the colours and using the codes. Should any colour request be out of stock, it will take three to four weeks for the yarns to be transported from West Java.Normally, black and white are always available. We require approximately three weeks for custom colour requests & approximately one week for colour matching, and one month for production. MOQ 50 Kilos per colour. 3 – SELECTING KNIT CONSTRUCTIONS The first thing to keep in mind is not to confuse knit construction with the designs or shapes you want to create. For instance, you can choose any design to be made in several different constructions, such as double knit or ribbed. Again we offer a link to Pinterest for some ideas. 4 – PLACING AN ORDER If you’re clear on design, colour, & construction, combine them into a word or PDF file and send them via email or WhatsApp. Soon we’ll add an example of how to hand-over your knitwear designs. The sampling process As it is tricky creating knitwear samples from images, unless you have sent us the real sample to follow and you wish them remade for any reason, it is chargeable. Depending on your fit notes, we can produce 10 samples in 3 to 4 weeks and remakes in 7 to 10 days. Production Working from approved samples, we can produce up to 1,000 pcs per month. Timelines on request. HANDMADE CROCHET Crochet is a 100% handmade product. Therefore, we cannot give specific timelines for production orders until we know the quantity. Working from approved samples, we can produce up to 1,000 pcs per month. The sampling process As it is tricky creating knitwear samples from images, unless you have sent us the real sample to follow and you wish them remade for any reason, it is chargeable. Please note the sampling timeline depends on how complex the design is and how many orders we have on hand. We can usually produce up to ten samples in three to four weeks, and remakes can take up to ten days working from your fit notes. To understand how they are produced, please see the images & videos below. 1 – HANDOVER YOUR DESIGNS We require an image of the design/s you want to be produced and a basic tech pack informing us of all the basic measurements. As we don’t handle crochet in-house, we hire teams of crochet makers in specific villages across Bali. It may take them several hours to come to and from our office to present the samples, so be as clear and accurate as possible using the best images you can find with notes on any changes you want made. All of the designs below were created using Pinterest images. You can see some examples of designs that we consider relatively simple. Please note. You can’t produce complex crochet styles, so keep your crochet techniques simple. We can add scalloped edges & some ties etc., but please don’t send over requests for styles with many flowers or complex handwork. 2 – SELECTING PLAIN COLOURS All of the colours shown below are pre-dyed & available off-the-shelf. Order by selecting the colours and using the codes. Should any colour request be out of stock, it will take three to four weeks for the yarns to be transported from West Java.Normally, black and white are always available. We require approximately three weeks for custom colour requests & approximately one week for colour matching, and one month for production. MOQ 50 Kilos per colour. 3 – SELECT YOUR CONSTRUCTIONS The first thing to keep in mind is not to confuse knit construction with the designs or shapes you want to create. For instance, you can choose any design to be made in several different constructions, such as double knit or ribbed. Again we offer a link to Pinterest for some ideas. 4 – PLACING AN ORDER If you’re clear on design, colour, & construction, combine them into a word or PDF file and send them via email or WhatsApp. Soon we’ll add an example of how to hand-over your knitwear designs. SPACE DYED KNITTING What is space-dyed knitting? The process of space dye requires us to knit twice. We knit a simple knit construction, which is then hand dyed to your Pantone colour references. Once complete, the knit construction is spun back onto new bobbins which are then knitted to your requested construction. Take a look at the images and videos