Lower Import Tariffs on Swimwear – Effective August 1, 2025
Global trade policies have shifted frequently over the past few years, affecting the costs brands incur when importing swimwear into their markets. From August 1, 2025, tariffs across the United States, European Union, United Kingdom, and Australia are set at lower and more stable levels than in recent years. This change creates one of the most favorable periods to plan your production and imports.
This Is Likely Temporary
The United States is one of our largest markets for women’s swimwear. For years, import duties were challenging to forecast, with tariffs on apparel peaking around 30–34%. As of August 1, 2025, tariffs will be at a significantly lower average of around 19%.
For brand owners, this means:
- Reduced landed costs: Lower duties translate into direct savings per unit.
- Stable rates: Unlike the steep fluctuations seen over the past six months, tariffs have now stabilised, making it easier to plan and quote prices confidently.
- Stronger margins: With less spent on duties, you can maintain or even lower retail prices while protecting profit margins.
Example: A shipment of 1,000 swimsuits, previously taxed at 30%, could now face only a 19% duty, potentially saving thousands on a single order.
European Union – Consistent Rates
For brands importing into the EU, tariffs remain unchanged and stable at around 12–14% for swimwear. This consistency provides predictability for businesses expanding or replenishing stock across Europe.
United Kingdom – Same Stability
Similarly, the UK maintains a 12–14% duty, with no changes from August 2025. Importers targeting the UK market benefit from the same reliability and ease of planning as that selling into the EU.
Australia – Low Tariffs Remain
Australia continues to offer one of the lowest import duties globally for swimwear, at around 5%. This makes it an attractive destination for brands serving the Australian retail and e-commerce markets.
What This Means for Your Brand
The reduction and stabilisation of tariffs create an excellent opportunity for brands manufacturing and importing swimwear:
- Lower Costs – Reduced U.S. tariffs directly lower total landed costs, allowing for better wholesale pricing and improved retail competitiveness.
- Better Forecasting – Stable duties across all major markets mean brands can confidently set prices months in advance.
- Greater ROI – Savings on duties can be reinvested into marketing, design innovation, or expanded inventory.
- Smooth Global Expansion – Consistency across the EU, UK, and Australia makes multi-region distribution more straightforward.
Planning Your Imports
If you’re planning to launch or restock swimwear lines:
- Book production early to ensure timely delivery and secure shipping slots.
- Get accurate landed cost estimates including tariffs, so you know your margins upfront.
- Consider bulk orders while tariffs are at these favorable levels to maximize savings.
Tariffs Overview – August 2025
| Market | Tariff Rate (Aug 2025) | Trend |
|---|---|---|
|
USA |
~19% |
Reduced from 34% peak |
|
EU |
~12–14% |
Stable |
|
UK |
~12–14% |
Stable |
|
Australia |
~15% |
Stable |
Final Word
With tariffs easing and remaining steady across the U.S., EU, UK, and Australia, August 2025 is an ideal time to place bulk orders for swimwear production. Brands can expect lower import costs, improved margins, and predictable pricing when working with a trusted manufacturer.
Start planning now to take full advantage of these favorable conditions and position your brand strongly for the upcoming seasons.
